Takeaways from Online Digital Marketing Course

Takeaways from Online Digital Marketing Course by UP ISSI

December 2020. In line with the COVID-19 situation, Online Digital Marketing Course  (ODMC) is offered in UP ISSI online platform, via the https://learning.entrepreneurship.org.ph, the institute’s Virtual Learning Environment (VLE).  The 4-week course is a pilot run and will be part of the online regular training program in 2012. It’s a module-based and blended learning using Zoom meetings for discussions and consultations.

Major part of a business development is digital marketing training. There is an increasing rise in driving the brand’s marketing plan. Conclusive marketing activities include boost ads, search result ads, and email ads – anything that incorporates digital marketing with audience engagement and click-through rates (CTR).

Takeaways from Online Digital Marketing Course_01 Takeaways from Online Digital Marketing Course_01

The short course includes the basic digital marketing concept to the latest trends in marketing promotion.

What differs UP ISSI’s digital marketing course from the majority of training courses being offered? These are aligned to MSMEs requirements from its culture and buying habits. The program covers the introduction of marketing principles. A rundown on different marketing approach:

  • Market research
  • Content marketing
  • Email marketing
  • Google analytics
  • Facebook marketing
  • Instagram marketing
  • Twitter marketing

At the end of the course, you will learn how to formulate a measurable digital marketing plan guided by program coaches.

Digital media and marketing principles. Digital marketers today should ask, why do I need to conduct an email marketing campaign or develop a social media presence to begin with? What strategic goals would these activities achieve?

Given the business goals, there are alternatives and more effective means to achieve the objectives. To become a creative and strategic digital marketer, you need to know more than how to perform specific marketing tasks, using a specific tool on a specific digital platform.
The key to a winning digital strategy is to anticipate your consumer’s needs. Be there in the right moment and follow their digital journey to provide useful suggestions at each step. Regardless of their final decision about buying a product, you should stay in touch, maintain a positive relationship and gently remind them of your presence.

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