Takeaways from Online Digital Marketing Course

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Takeaways from Online Digital Marketing Course by UP ISSI

December 2020. Online digital marketing course is offered in UP ISSI online platform, this pandemic, the 4-week course is free and can be completed at your own phase.

Major part of a business development is the digital marketing training. There is an increasing rise in driving the brand’s marketing plan. Conclusive marketing activities includes boost ads, search result ads, and email ads – anything that incorporates digital marketing with audience engagement and click-through rates (CTR).

Takeaways from Online Digital Marketing Course_01 Takeaways from Online Digital Marketing Course_01

The short course includes the basic digital marketing concept to the latest trends in marketing promotion.

What differs UP ISSI’s digital marketing course from the majority of training course being offer? These are aligned to MSMEs requirement from its culture and buying habits. The program covers the introduction of marketing principles. A rundown on different marketing approach:

  • Market research
  • Content marketing
  • Email marketing
  • Google analytics
  • Facebook marketing
  • Instagram marketing
  • Twitter marketing

At the end of the course, you will learn how to formulate a measurable digital marketing plan guided by program coaches.

Digital media and marketing principles. Digital marketers today should ask, why do I need to conduct an email marketing campaign or develop a social media presence to begin with? What strategic goals would these activities achieve?

Given the business goals, there are alternatives and more effective means to achieve the objectives. To become a creative and strategic digital marketer, you need to know more than how to perform specific marketing tasks, using a specific tool on a specific digital platform.
The key to a winning digital strategy is to anticipate your consumers needs. Be there in the right moment and follow their digital journey to provide a useful suggestions at each step. Regardless of their final decision about buying a product, you should stay in touch, maintaining a positive relationship and gently reminding them of your presence.


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Write us at deiville.com(at)gmail(dot)com for tips on digital branding , entrepreneurship, consumerism, parenting, health talk, women talk, Pinoy travels and Manila lifestyle.

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Daryll Villena

Daryll Villena

Co-founder of Echo Manila trio, website and content creator from Manila, Philippines. She is ardent in taking challenging projects that will help small and medium businesses bridge relationship gaps by providing in-depth content strategy, thoughtful design with actionable advice on business development, digital incubation, growth hacking, among other things. (When she’s not spending Saturdays with manga/anime discussions, feeding her wiener dog, mini pins and African lovebirds.) Follow her on Twitter via @greendei



Claire Simpson-Graves · March 26, 2021 at 9:23 pm

Digital marketing is so important when creating and running a business, it’s great that this was free!


Melanie Varey · March 26, 2021 at 9:32 pm

This is something I really need! An interesting read thank you


Jupiter Hadley · March 26, 2021 at 10:03 pm

Sounds like a really useful course!


Anne Fraser · March 27, 2021 at 9:54 pm

We are all going to need digital marketing more in the future. I like that this course discusses the why as well as the how.


Tina · March 27, 2021 at 10:06 pm

Thanks for the suggestion. As you highlight, understanding digital marketing is key to so many businesses now.


Emma Kelly · March 28, 2021 at 6:55 am

Is this course available to anyone regardless of where you live in the world? Thanks


Emma Reed · March 29, 2021 at 5:55 pm

This sounds perfect for bloggers, when you have to do everything yourself you need to be in the know how


Nyxie · March 29, 2021 at 6:30 pm

Very interesting and sounds like a great course for you!


Clare McDougall · March 29, 2021 at 7:49 pm

This sounds incredibly useful. I’m constantly looking for ways to improve the way I run my business and this sounds perfect.


Steph · March 30, 2021 at 5:01 am

It’s always great to learn more about subjects, and online marketing is a massive subject to learn but very useful

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