Dermorepubliq Revealed as Mysterious ‘D’ Behind Viral Billboard that raked 30 million views online

Press Release

18 April 2024, Manila, Philippines — Dermorepubliq, TikTok Shop Philippines’ top skincare brand, has stepped forward as the mastermind behind the viral billboard along C5 Southbound in Libis, Quezon City, which has sparked intrigue from an estimated 30 million social media users with its heartfelt plea to salvage relationships.

The billboard, featuring the message “Wag na tayo mag-break, please” (Let’s not break up, please) and signed with the initial “D,” initially sparked speculation among netizens. Celebrity actors like Daniel Padilla and Dominic Roque were swiftly linked to the campaign, given their recent public breakups, fueling further speculation about the identity of “D.”

The original video that went viral was posted by social media influencer Gifer Fernandez, garnering nearly 20 million views and thousands of reactions, comments, and shares on Facebook alone.

Dermorepubliq’s revelation sheds light on the creative campaign behind the emotional appeal. The message was crafted as part of the launch campaign for Dermorepubliq’s latest skincare innovation, the 5% Niacinamide + Hyaluronic Acid serum, which joins the local skincare brand’s meticulously curated range of 28 products.

The newly replaced billboard, situated in the same location, now bears the message, “Sabi ni D, breakout no more sa tulong ni Dermorepubliq with regular use of 5% Niacinamide.” (D says, no more breakout with the help of Dermorepubliq with regular use of 5% Niacinamide.)

This breakthrough serum aims to innovate skincare routines by addressing common concerns such as breakouts, blemishes, pore refinement, hydration, and oil regulation. Positioned as an essential addition to any skincare regimen, the serum offers gentle yet effective solutions for individuals seeking radiant and flawless skin.

Keith Sta. Barbara, President and Founder of Dermorepubliq, said, “The unveiling of Dermorepubliq as the force behind the viral billboard narrative underscores our commitment to creativity and innovation in the skincare industry.” He emphasized the brand’s dedication to providing science-based products that cater to the diverse needs of consumers.

Sta. Barbara added, “Our mission at Dermorepubliq is to empower individuals to feel confident and comfortable in their own skin. We believe that skincare should be accessible to all and that our products offer effective solutions for a wide range of skin concerns.”

As speculation continues to swirl, Dermorepubliq invites the public to uncover the story behind the billboard’s emotive plea and explore its range of innovative skincare products.

You can find Dermorepubliq’s newest stores at the following locations:
SM Fairview: Lower Ground Level, Parkway
Riverbanks Center: KF-08, Palm Lane

You may also visit their online platforms through the following links:
https://dermorepubliq.com/
https://shopee.ph/dermorepubliq
https://www.lazada.com.ph/dermorepubliq

@dermorepubliq

DeiVille.com, created by Green Dei (Daryll Villena)
Write us at deiville.com(at)gmail(dot)com for tips on digital branding, entrepreneurship, consumerism, parenting, health talk, women talk, Pinoy travels and Manila lifestyle.

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TikTok Shop Philippines’ #1 skincare brand Dermorepubliq launches physical stores at SM Fairview, Riverbanks Center Marikina

Press Release

28 October 2023 Manila, Philippines – Dermorepubliq, the top skincare brand on TikTok Shop Philippines, has opened its newest physical locations at SM Fairview and Riverbanks Center Marikina, marking a significant milestone for the emerging brand in the Philippine skincare industry. 

The brand’s dedication to establishing a multifaceted sales strategy that combines the power of e-commerce with concrete, in-person consumer encounters is underlined by this tactical step. Dermorepubliq seeks to offer a seamless and inclusive shopping experience to a broad clientele by embracing the integration of physical stores into their successful e-commerce platform, boosting accessibility and engagement on all fronts.

It showcase their collection of essential vitamin-infused products, tailored for men and women aged 18 to 35, offering both affordable and effective skincare solutions.

Dermorepubliq offers a diverse range of 16 highly effective skincare products tailored to specific skincare needs. The brand’s core message is that quality doesn’t have to be expensive; all their products are priced at less than 500 pesos, making them accessible to the local market. With formulations designed specifically for the tropical climate and backed by thousands of authentic customer reviews, Dermorepubliq has established itself as a local brand that can rival international brands in terms of quality and effectiveness. This affordability, combined with FDA-approved products prioritizing safety and efficacy, underscores Dermorepubliq’s commitment to customer satisfaction and skincare excellence.

Dermorepubliq was cited as the number one skincare brand by TikTok Shop Philippines during its 9.9 sale after recording a sale of 13,000 units spanning 11,000 orders in that period alone.

Some of Dermorepubliq’s best-selling products include their 5% Niacinamide + HA Serum and Niacinamide Face Bar.

The skincare brand was launched in 2020 by founder Keith Corwin Sta. Barbara after enduring personal struggles with acne. Motivated by the desire to find effective and accessible skincare solutions, Corwin started the brand with only three products: the 10% Niacinamide + HA Serum, the Niacinamide Clarifying Toner, and the Alpha Arbutin + HA Serum.

Since its inception in October 2020 as a sole proprietorship and subsequent incorporation in November 2021, Dermorepubliq has shown exponential growth, marking its presence on platforms like Shopee, Lazada, and TikTok, and opening physical stores at SM Masinag and SM Tanza.

“Our transformative journey, beginning with modest roots and culminating in nationwide acclaim, stands as a testament to our unwavering dedication. The strategic integration of TikTok in our content approach represents a contemporary stride in skincare education, empowering our generation to confidently embrace and celebrate their innate beauty,” affirms Sta. Barbara.

Dermorepubliq aims to captivate its audience on TikTok with a blend of educational, lighthearted, bold, and humorous content. Through engaging videos, the brand seeks to educate users while creating a relatable and fun connection.

With a strong foundation in quality and innovation, Dermorepubliq aims to empower young adults to embrace their skin’s natural radiance. The brand’s commitment to gentle yet effective skincare products resonates with a generation seeking to redefine their beauty routines with products that truly deliver.

Dermorepubliq’s newest stores are located at  SM Fairview Lower Ground Level, Parkway and Riverbanks Center KF-08, Palm Lane.  Additionally, you can explore and shop their range of skincare products online through their official website at https://dermorepubliq.com, on Shopee at https://shopee.ph/dermorepubliq, Lazada at https://www.lazada.com.ph/dermorepubliq, and follow them on TikTok with the handle @dermorepubliq for updates and promotions.

DeiVille.com, created by Green Dei (Daryll Villena)
Write us at deiville.com(at)gmail(dot)com for tips on digital branding, entrepreneurship, consumerism, parenting, health talk, women talk, Pinoy travels and Manila lifestyle.

If you find this post helpful, informative or entertaining, feel free to SHARE it.
Get instant updates from deiville.com on:
Facebook | X Twitter | Instagram | Pinterest | YouTube

I’d love to know what you think about this post. Feel free to leave your comment.
I do reply to each of your messages or questions so please come back if you’ve left one.

Disclosure: DeiVille receives products in order to conduct reviews. No monetary compensation was provided unless noted otherwise. All opinions are 100% my own. Some posts may contain web links in exchange for payment. In the event of a giveaway, the sponsor is responsible for delivery of the prize, unless otherwise noted in the posting. I only recommend, discuss, or introduce products/services/businesses I personally use and believe will be a good fit for my readers.