An Overview – Mastering Online Ranking Conference 2011 [MORCon]

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Mastering Online Ranking Conference 2011 Recap

“Change of breeze from MORCon 2011 – from writing quality content, keyword strategies, doing website audit, best practices for online marketing, coping up with algorithm updates, link popularity, building authority sites, viral marketing, what’s hot, what’s not and the list goes on.”
An Overview - Mastering Online Ranking Conference 2011 [MORCon] 1
Leoneil Maranan “aka” Kapeng Barako did the welcome remarks
A few days ago, I have been caught up with SEO frenzy after joining the recently concluded Mastering Online Ranking Conference 2011 hosted by SEO Organization Philippines held at University of the Philippines’ School of Urban and Regional Planning Multi-Purpose Hall [Diliman, Quezon City] last October 29, 2011.

An Overview - Mastering Online Ranking Conference 2011 [MORCon] 2
Alwin Clores
outgoing SEO Organization Philippines’ President
When it comes to a site or blog optimization proficiency, I’ll probably fall under zero-level compared to the expert SEO-techs’ theories and level of experience. I’ve read and tried to grasp some SEO’s tips and tricks, but rarely apply the method religiously. Okey, I knew a thing or two about “keyword” functionality apart from that I had so many questions in mind how Google works and its behavior.
MORCon is an annual SEO conference held in the country, where influentially successful Filipino SEO’s share in some of their knowledge and trade secrets about the present trend on the online marketing industry for the local internet community.
Presentation as seen:
An Overview - Mastering Online Ranking Conference 2011 [MORCon] 3
Sheila Dela Peña on “Website Audit – Site Analysis and Reporting” [Online Marketing Junior Manager at
An Overview - Mastering Online Ranking Conference 2011 [MORCon] 4
Ed Pudol on “How to Build an Authority Site” [Owner and CEO of]
An Overview - Mastering Online Ranking Conference 2011 [MORCon] 5
Benj Arriola on “Local SEO to International SEO Strategies” [2007 SEO World Champion and SEO Director at Internet Marketing Inc.]
An Overview - Mastering Online Ranking Conference 2011 [MORCon] 6
Jason Acidre on “Viral Content Marketing: Creating, Promoting and Scaling Content” [Marketing Consultant at Doubledot Media and blogs at]
An Overview - Mastering Online Ranking Conference 2011 [MORCon] 7
Ester Del Fierro on “Social Media Ninja Tactics” [Online Marketing Manager at]
An Overview - Mastering Online Ranking Conference 2011 [MORCon] 8
Myles Vives on “Surprise Juicy Internet Marketing Topics” [COO of]
An Overview - Mastering Online Ranking Conference 2011 [MORCon] 9
Kim Tyrone Agapito on “How to Bulletproof Your Content and Survive Any Algorithmic Change” [blogs at]

An Overview - Mastering Online Ranking Conference 2011 [MORCon] 10
Juanito Jacela on “Pay Per Click [PPC] Strategies []
An Overview - Mastering Online Ranking Conference 2011 [MORCon] 11
Mark Acsay on “SEO Mistakes to Avoid” [SEO Consultant and blogs at]
What happened in MORCon? 
Around one hundred fifty online professionals attended the event, eager to learn more SEO techniques. Mostly, the topics handed down does not excuse anyone from being geeky, ours was a different case, my buddy math teacher/VA newbie morconer even tweeted me this I’m having anemic syndrome.” Even Sheila Dela Peña, the first speaker on stage notices her “Are you okay _ _ _?” I wasn’t able to ask other attendees neither can’t assume the percentage of those who had massive nose bleeds 🙂  People were crazy-serious or I doubt  these mortals were just good actors trying to conceal the lost fluids. 
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Any viral backlash? 🙂

Who get the wows and the woes

The crowd spent almost 12 hours of brain-storming/sharing with the top SEO gurus, because of time constraint,  too many engaging topics each speaker had to unload, some slides need to be skipped and fast forward to give way for the next speaker, cutting it short could only mean a difficulty to absorbed everything. Consider the audience, probably not new to you and maybe new to some. But in respect, the event was truly informative and realistic.

Some speakers catches the interest of the audience, thumbs up for SEO Champion Benj Arriola, who flew all the way from California. His presentation became interactive by throwing in questions while discussing around the hall, reaching out to his audience. What I like about this guy, he was so humble and approachable. 

I also enjoyed the laid-back approach of Ed Pudol [the newly elected SEO Organization Philippines] and Jason Acidre.
Keep  publishing, keep growing and keep promoting” –  by Ed Pudol 

While Acidre’s viral marketing rocked the house, he may not explained it articulately [public speaking jitters] but his prepared slides did more of the talking. With his creative-marketing approach of link-baiting, he has proven it as feasible and effective. Thought for a moment, the guy looks like a skater. It only proves to show, success with SEO or any brand marketing is open to everyone who has passion and dedication. The juicy Myles Vives nailed it! How can you resist the urge to listen 🙂 I meant his YouTube marketing strategies appears workable, not to mention he was able to established it in a step-by-step formula on how a video can become a profitable venue for a specific target market.

Mark Acsay‘s finale presentation was intriguing “Darkside of SEO” when he laid some examples and bits to stay away from. Although being an SEO practitioner, trials and testing were part of the game in which results would manifest a better comprehension between White Hat  and Black Hat SEO. He could have shared more but for some obvious reasons, the guy won’t spill all the beans. 

Sheila Dela Peña and Kim Tyrone Agapito‘s presentation rocks as well. For newbies like us, Dela Peña’s lecture was a learning experience. Agapito, on the other hand, tackles content management and gives emphasis on creating quality, relevant,  and timeless content. Having a great content, no matter the age of document, will continue to rank well. His talk gave hints about manual reviews and ways how to secure your website rankings  from every tweaks made by the famous G and other search engines. Experts try to assume [every now and then] how Panda ranks documents and how much weight those algorithmic adjustments may carry in its latest strategy of website rankings.

Public speaking need not be boring, there are means to engage your audience: some site examples, cracked jokes, talks intelligently and with humor. Please don’t show rants and random attacks the way you deliver your talk, keep the gibberish expression to your peers. Considered a convincing topic, your listeners have judgment of their own. 

About the following concerns...

Venue – it was relatively crowded, a bigger space perhaps next year. 
Facilities – there’s room for improvement; table counters/side desks for lappys, pads, and doodling, I still love to write on crisp paper at this age of technology. 🙂  I had the same observation with other attendees,  there’s no decent WiFi access. And the cooling system fluctuates from time to time, maybe its just me. But overall, those things were just secondary, we’re here for the lectures and discussions.
Certificate –  Something went wrong with the paper size for a “certificate“, the font size and the alignment of paper cutting, and the OC in me – I was even asking for the seal 🙂  A friendly suggestion to the printing in-charge to speed up the task, since some of the participants already confirmed payment online, those batches could have been printed in advance, so as to avoid cramming and long waits. 
Organizer – good job guys for putting up a show. Everybody loves the overflowing of foodies and the photo booth brought highs and smiles as well. 
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Congratulations to the organizer, speakers, and core members. Thank you for the information dissemination and I hope someday I can be of help to the organization and promote the vision and goal of SEO Philippines. Let’s get back to work, enjoy tweaking and experimenting!, created by Green Dei (Daryll Villena)
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Disclosure: DeiVille receives products in order to conduct reviews. No monetary compensation was provided unless noted otherwise. All opinions are 100% my own. Some posts may contain web links in exchange for payment. In the event of a giveaway, the sponsor is responsible for delivery of the prize, unless otherwise noted in the posting. I only recommend, discuss, or introduce products/services/businesses I personally use and believe will be a good fit for my readers.

Daryll Villena

Daryll Villena

Co-founder of Echo Manila trio, website and content creator from Manila, Philippines. She is ardent in taking challenging projects that will help small and medium businesses bridge relationship gaps by providing in-depth content strategy, thoughtful design with actionable advice on business development, digital incubation, growth hacking, among other things. (When she’s not spending Saturdays with manga/anime discussions, feeding her wiener dog, mini pins and African lovebirds.) Follow her on Twitter via @greendei



Anonymous · November 4, 2011 at 4:35 pm

>awesome blog, do you have twitter or facebook? i will bookmark this page thanks. My blog: rachat credit locataire ou regroupement de credits


Mirage · November 5, 2011 at 2:02 am

>Would love to join an event like this!


Joy · November 5, 2011 at 6:45 am

>i would love to attend events like this, very informative for additional knowledge 🙂


Eymard Siojo · November 5, 2011 at 9:18 pm

>I attended events, but not this one. I never heard of it, 'till now. Thanks for the info.


Ane · November 7, 2011 at 5:45 pm

>SEO and traffic churva is still very much taboo for me, so one day I hope I will be lucky enough to be invited to an event like this and perhaps learn more.. 😀


Benj Arriola · November 8, 2011 at 1:50 pm

>Thanks for the feedback and I'n happy you enjoyed the conference.


Benj Arriola · November 8, 2011 at 1:52 pm

>SEOTeky uploaded some videos of my presentation, if you want to check it out, here it is:


theresa · November 8, 2011 at 3:35 pm

>nosebleed! hahaha.. well, honestly, I'm not an expert in the blogging world and I want to start at the basics from how to make a header, my own badge, approval of adsense to having atleast a page rank of 1.. whew! kastress!!! hahaha.. 🙂 I need help for those.. kamsa! ♥visiting from :


Leah@theorangetub · November 8, 2011 at 4:41 pm

>Oc nga! lolz. but sanay na ko 😀


Green Dei / Daryll · November 9, 2011 at 2:30 am

>@Benj Arriola: Hi thanks for dropping by Sir 🙂 Yes I've seen SEOTeky's link and read it over and over. Looking forward to your future speaking engagement. 🙂


tatess · November 11, 2011 at 1:09 am

>your post is very inspiring and informative.honestly ,i only knows the basic of blogging and still learning.


gogole oglaševanje · October 5, 2012 at 6:38 am

What’s up to every one, the contents present at this site are genuinely amazing for people experience, well, keep up the good work fellows.

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