The 7th Search Engine Marketing Conference (SEMCON) 2013 Round-up

Round-up on The 7th Search Engine Marketing Conference (SEMCON) 2013
Hotel Intercontinental, Makati City, Philippines

Internet Marketing
Search Engine Optimization
Social Media
Social Media Philippines
Blogging Community
Business Seminar

Organized by Fiera de Manila Inc.

Manila, Philippines October 30-31, 2013
Deiville’s first time to witness the annual Search Engine Marketing Conference (SEMCON) 2013 held here in the Philippines. Now on its 7th year, FMI invited top ranked speakers from different field of expertise to share an intensive discussion about 2013 trends on internet marketing, search and optimization. Deiville will run through topics with brief information sharing but limited to wide discussion. The seminar dubbed as one of the country’s  SEO/Search trends in internet marketing has attract great minds in the digital field for several years. If you want to know more about SEMCON’s future gig, visit FMI webpage and try to reserve seats for next year! 🙂

 photo semcon-2013-deiville-08.jpg
The 7th Search Engine Marketing Conference (SEMCON) 2013
Image: Deiville

The topic/speaker outline:


Think Content Marketing! Earning Visibility and Links Through Killer Content by Clayton Wood (Marketing Director, TrueLogic Solutions, Inc.)
– How to find your website
-“SEO is dead”, no it hasn’t change
– Create content strategy: goals and targets
– Stop building links and start earning them
– Social Sharing

Conversion Science by Daniel Turner (Co-Founder, Mercurian Media, CEO and Co-Founder, Simply Group)
– 3 P’s: Principles, process and practical test
– 7 Conversion Hacks

Advanced Link Building by Richard Greenwood (SEO Strategist, Dejan SEO, Australia)
– Case studies
– Mentions
– Sponsorships
– Testimonials
– Blogger outreach
– Content curation
– Useful tools in finding influencers

High-Impact Search Campaigns with Adwords by Tria Unson (Account Strategist, Google Philippine)
– Consumer journey
– Specialize search
– Impression share report
– Dynamic search ads
– Google rewards
– Global best practice

Next Generation Site Architecture by Michael John G. Lopez (Lead Developer, WishList Products)
– Responsive design
– Web fonts
– Be social
– Have a Google Plus Page
– Search, engagement, speed

Leveraging Mobile App Discovery by Paul Malicki (VP Business Development, Easy Taxi)
– Competitor analysis
– Social media content
– How to trigger vitality
– How to create contagious content
– Humanizing the brand
– Mobile tracking tools

SEO Strategy and the Hummingbird Effect by Robin Leonard (CEO, All Famous Digital)
– Google made 500-600 updates per year
– Hummingbird: “Biggest algorithmic change in 12 years” by Huffington Post
– Guest blogging
– Paid advertising
– YouTube video


Linking Paid, Owned and Earned Media to PPC and SEO Strategy by Daniel Turner (Co-Founder, Mercurian Media, CEO and Co-Founder, Simply Group)
– Dramatic shift: Turner does not believe in organic anymore
– Integrated marketing
– Paid marketing
– “Adwords is king” by Daniel Turner
– Marketing places

Leveraging on Social-Search Dynamics by Zafar Ahmed (Digital Marketing Manager, 360factors Inc.)
– Social-search dynamics
– Humanization
– Inbound marketing
– Leveraging user graphic APIs
– Optimizing for human networks
– State of SEO
– Future state of SEO

Google Update: Link Building, Authorship, Penguin 2.0, Panda, Tools and More by Richard Greenwood (SEO Strategist, Dejan SEO, Australia)

Ready, Aim, Fire…Then ReTarget! by Jimmy Cassells (Managing Director, Spiralytics)

Social TV by Dr. Donald Lim, Ph.D. (Chief Digital Officer, ABS-CBN)
– Social TV advertising

Improving Rankings and User Experience Through Optimized Server and Delivery by Gerald Yuvallos (Administrator,

Mobile SEO by Tof Salcedo (Founder and Director, SEOPinas Web Consulting and Design)

Recommended topic
Round-Up on Advanced Search/SEO Training Course
Pre-Conference Training Course to the 7th Search Engine Marketing Conference 2013 (SEMCON 2013)


View complete photos/images from SEMCON 2013: Advanced Search Engine/SEO Training Course.

Deiville would like to congrats and thanks the team behind Fiera de Manila, Inc. for an intensive conference and gatherings of qualified Search/SEO strategists., created by Green Dei (Daryll Villena)
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